The Lean Startup
Introduces the Lean Startup method, focusing on rapid experimentation, validated learning, and building products customers truly want.
The Lean Startup by Eric Ries presents a modern approach to building successful businesses through continuous innovation and learning. The book introduces the Lean Startup methodology, which helps entrepreneurs and startups develop products efficiently by testing ideas quickly and learning directly from customers.
It explains key concepts such as build–measure–learn, validated learning, and minimum viable product (MVP), enabling businesses to reduce risk and avoid wasting time and resources. The book emphasizes data-driven decision-making and adapting strategies based on real customer feedback.
Designed for entrepreneurs, startups, and business leaders, The Lean Startup provides practical insights on how to create scalable, sustainable businesses in uncertain and fast-changing markets.
